In my natural habitat

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LET'S TALK ABOUT IT

The way you do anything is the way you do everything.

That’s important to me. 

I’ve lived several lives (not in the reincarnation way as far as I know). A perfectly beautiful storm of life’s adventures and opportunities has culminated into a seasoned, thoughtful approach to my writing.

I doubt you’re here to read a novel (I’m working on it, though), so here are some highlights…

I worked with children, teens, and their families as both an “on the front lines” staff and a licensed Marriage and Family Therapist in high-level treatment settings for 14 years. 

This is where I initially honed my writing skills with a forensic psychologist as my first mentor and supervisor – I learned that my words would have a lasting impact on kids and their families potentially forever (think court reports and such).

While your content needs may not hold this level of gravity, I take what I put into writing just as seriously and approach it with the same level of integrity.

I used to own and run a coffee shop in Santa Cruz, California, and have had my hand in several different businesses over the years.

I understand what it means to pour yourself into making a vision soar.

I’m a completely single mom to a bright and beautiful (ten-year-old) baby girl.

I have a lot of skin in the game when it comes to what I do for you. By consistently delivering incredible work, I’m showing up for all of us.

I’m in process with a Trauma-Informed Equine-Assisted Services certification through The Natural Lifemanship Institute…

…and spent six years living on a 40-acre horse ranch caring for about 40 equine friends (more on why this is a thing below).

I love books and the written word.

They’re also a vehicle for manifesting my lifelong dream of developing my own equine-assisted program in service to kids, families, and caregivers in my community. It’s in the works, and as part of this journey, I currently support these amazing organizations, Warrior’s Soul and Horse ReCourse.

Just another compelling reason to pursue what I do for you with dedication and commitment.

I’ve been writing and marketing online since 2013…

…And full-time in my business as a writer, content marketer, and strategist since 2017. Relevant, but not terribly exciting. That’s why it’s down here.

“Laura was like a diamond to me in our collaboration: without bothering me with many questions, she always knew what would be in my favor and prepared everything accordingly. Still in such a way that I could have vetoed, but also in such a way that all I had to say was "Confirmed." Punctual, reliable, humble, without a false ego, sincere, with integrity - just a diamond."
Brigitte Heitland
Principal, Zen Chic
“Laura helped me understand how content marketing can play a major role in the growth of my business. I’m proud to share the writing she's done for me, and she’s helped establish my online presence as a brick-and-mortar business. She's helping me bring a book into the world that's been on my mind and heart for over a decade, and I wouldn't want anyone else by my side for this project. I know I can rely on her 100% when it comes to the content needs in my business.
Teddy Winslow
Owner/Operator GoodLife Cafe & Bakery

I spent an early portion of my freelance journey as an Executive Virtual Assistant (with a focus on content services).

This provided me the opportunity to serve and learn about a variety of businesses.

What did they all have in common? They were all created and run by incredible human beings doing amazing things through their vision to serve their audiences.

I’m an athlete and have been for over 35 years.

Once upon a time I was ranked #1 in the state of California and #12 in the nation for my college sport (crew) and attended the Olympic Training Center in San Diego, California. Discipline is my thing, and I apply it to every aspect of my life.

I’m a former fitness competitor.

I left off with a first-place win at my last competition in 2013 (here’s to ending on a high note). Sparkly bikinis and five-inch heels aside, see above re: discipline, baby.

My superpower is capturing voice and vision,  and connecting deeply with an audience. My background as a licensed therapist was an excellent opportunity to hone my intuition, and I’m really good at listening… one of the most important things you can do as a writer, coach, and human, in my opinion.

I’m excited about thought leadership and talking about things in a way that others aren’t… or about things they’re not talking about at all.

Laura Nicholls Copywriter

What does this all mean for you?

That I’ll do more than deliver strong, thoughtful work every single time. I take a strategic, considered approach to the process itself, and when you work with me, you’ll have a deep knowing that I’ve got you.

“"As a published author and the creator of an online writing school, my marketing assets need to be impeccably written and, most importantly, capture my voice. I've hired several writers in the past and, disappointed, ended up re-working their copy to get my voice and message right. I'm so glad a friend referred me to Laura!

I never would have believed I'd find such a skilled marketing professional whose copy sounds more like me than my own writing does. Her work has brought tears to my eyes - of relief, gratitude and amazement. All that and she's the loveliest person you'll ever work with. I won't hire another writer again."
Nicole Breit
Principal, Spark Your Story
“Laura helped me get unstuck with a book project that had been tangled up on the backburner for many months. She is a great listener and talented at getting to the core of a message. Highly recommend."
Samantha Magnus
Principal, Data With Sam
“Laura started out as one of my students in 2017 and over the course of 5+ years grew into my 'Ride or Die' teammate. She filled a variety of roles in the business, and – in every capacity – approached her work with diligence, integrity, and a commitment to exceptional quality.

Through her writing and support of the overall vision of the brand, she beacame an extension of me. She was dedicated to the success of our clients, our business and me personally – I’m beyond grateful for her role in my journey."
Gina Horkey
Founder, Fully Booked


Michael Morton

Clinical Director/Behavioral Health Services, Non-profit Leadership

“To the point- Laura does impeccable work. She listens deeply to what you are saying and asking for in outcomes from her as she reads ‘between the lines’ to provide world class level outcomes.

There is an ‘ethos’ in her you can sense that is absolutely committed to giving you the best of her skills, expertise, and services.

Bottom line- Laura is that rare professional who holds herself to a very high bar for the clients she serves.

I look forward to continued work with Laura and I know with certainty I will be very pleased with the writing services and products she will provide.”

Clients & Projects

Book Coach, Michael E. Bloom 2026, Winning Through Articulation

Book Coach, Sanar Alixandyr, 2025-Present, Being Sanar

Book Coach,Samantha Magnus, 2025-Present, Data HX

Book Coach, Wellness in Motion: Sustainable Travel and Embodied Practices for the Midlife, Earth-Conscious Woman, by Zoa Conner, PhD, 2025

Book Coach, Transcending: My Path to Enlightenment, by Marcia Neumann, 2025

Writer and editor for Nurturing Brilliance, Using Play-Activated Learning to Awaken Children’s Potential by Sally Haughey, Founder of WunderLed Teaching, 2024

Book Marketing Support, Stephanie Lee Jackson, Practical Sanctuary Interior Design for Highly Sensitive People, The Eccentric Genius Habitat Intervention, 2025

Copywriter and Content Manager for this online course and community platform, Fully Booked, 2018-2025

  • Marketing strategist and copywriter for this nonprofit equine-assisted learning organization, Warrior’s Soul, 2019-present

Copywriter, Spark Your Story, courses, programs, and coaching for creative nonfiction writers, 2024-2025

Copywriter, Tasha Chen, wealth and success coach for high-achieving women executives and entrepreneurs, 2025

Copywriter for Zen & Vitality wellness practice and Intentional Vitality Retreats, 2024-2025

  • Copywriter of this eBook for veterinary software provider Provet Cloud by Nordhealth, 2022
  • Contributing copywriter for this online learning platform for play-based educators, WunderLed Teaching, 2022
  • Book coach, content writer, and content marketing consultant for this brick-and-mortar business, GoodLife Cafe & Bakery, 2022-present
  • Copywriter and Executive Virtual Assistant, Zen Chic, 2019-2020
  • Executive Virtual Assistant for boutique open source consulting firm, UnlockOpen, 2019-2020
  • Website designer and online marketing consultant for this nonprofit consultant, Sally Coates, 2019, 2024

Now it’s your turn.

For thinkers who care how their meaning moves in the world.

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